If your venture is a THEORY about:

• The Future 
• The Problem 
• The Solution 
• The Demand 
• The 1st Adopters, 

Then VALIDATION is the means whereby the EVIDENCE that supports your Venture-Theory is ACQUIRED and INTERPRETED.

Founders MUST develop an objective body-of-evidence that supports their most critical:

• Claims 
• Assumptions 
• Insights 
• Predictions. 

Which also means that, sooner-than-later in your Venture Timeline, founding teams need to EXPLICITLY SPECIFY what those Most Critical claims, assumptions, insights, and predictions actually ARE.

After which — you can begin devising EXPERIMENTS and acquiring DATA SETS that can credibly provide the necessary evidence.

Your body-of-evidence requires EXPERIMENTS and DATA SETS — which can be the result of your INTERNAL validation projects OR the results can be EXTERNAL efforts by 3rd Parties like researchers, agencies, data banks, and consultancies.

Ideally, your venture will acquire and utilize multiple sources of evidence — BOTH Internal and External.

"What stood out for us in working with Social Rocket Factory is how each real-life example raised became a case study with transferable lessons." 

"I loved how Social Rocket Factory avoided being the ones to problem-solve when challenging topics came up; instead, they always managed to take the approach of teaching problem-solving, bringing everyone through the process as participants together, in order to arrive at results on our own, which is an infinitely more valuable if difficult task to achieve." 

"With Social Rocket Factory the skills we acquired are not based on fixed formulas, but centered around the “muscle” of transferrable principles that we can continue to exercise, grow, and develop on our own overtime."

"Louis is a truly inter-disciplinary thinker, able to connect dots in innovative and truly imaginative ways.

"The teachings he brings to bear are constantly tailored to the situation and nuanced, yet also often cross divides." 

"For example, he is as likely to refer to lessons from the example of an iconic Fortune 500 company as a local agricultural cooperative in Bangladesh when bringing some key learning to life." 

"This holistic ability makes for all conversations with Louis relevant and engaging, regardless of context."