What Good is YOUR VISION of Change?

START HERE...

If NO ONE but YOU actually COMMITS to it...

Hi — I'm LOUIS

I help socially-focused
startup founders 
NAVIGATE 
their Founding Journey 
from IDEA to EVIDENCE to ASK 
within 6-Months or less...

So they will be READY to successfully:
✅ Raise $100K - $250K+ in Pre-Seed/Angel Funding 
✅ Sign Strategic Partnership Agreements 
✅ Find + Engage 1st Adopters 

EVEN IF...
  • you don’t know WHO to ask… 
  • pitching strangers makes you QUEASY… 
  • you’ve NEVER really raised BEFORE 
  • you can't imagine HOW you will EVER really get it all DONE 😎

Very-Early Ventures are the HARDEST
to Pitch (and to Validate)...

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Because they usually have: 
  • the least EVIDENCE... 
  • the fewest RESULTS to leverage... 
  • the most RISK... 
  • and the most DOUBT surrounding them.

MY PROMISE

I Can Help You IF...

01

You Want To — COMMIT

BE SURE your Venture IDEA is Viable Enough

Before you risk devoting the Next 5+ YRS of your life to Building + Scaling it.

02

You Want To — PROVE

Build the BODY-of EVIDENCE needed

 to inspire TRUST in Funders and Strategic Partners regarding your most crucial venture Claims, Assumptions, Insights, Predictions.

03

You Want To — PITCH 

Craft a KILLER PITCH 

you can use to:
• Raise $100K-$250K+ in Pre-Seed/Angle Funding
• Secure Strategic Partnerships
• Find + Engage 1st Adopters.

Find YOURSELF on the Founding Journey

On the Road to Viability + Fundability
From IDEA to EVIDENCE to ASK...
Where Are YOU?
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IDEA

PASS/FAIL
Should I commit
the Next 5+ YRS of My Life
to THIS Venture?

EVIDENCE

5 CRUCIAL EARLY VALIDATIONS
How Can Get Enough Evidence to Inspire TRUST in Funders + Strategic Partners?

ASK

20MIN FULL ASK PITCH
How Can I Be READY to Raise $100K-$250K+ 
within the Next 6 Months?

You ALREADY KNOW that… 

those EXACT people sitting in YOUR audience hearing YOUR pitch
are ALL going to go and say YES to somebody… 
START HERE...

So — WHY isn’t that “somebody” YOU?

In the Game of Startup
RESULTS
 matter most...

Founders LOVE Social Rocket Factory!

"The Social Rocket Factory is uniquely positioned to provide the highest caliber expertise to social entrepreneurs on how to gain momentum, be ahead of the competition and thrive as a potent force for transformational change." 

"The Killer Pitch-Craft System really creates a powerful before-vs-after transformation in any founder's pitch."

"And Louis Songster’s coaching and feedback always adds tremendous value and competitive advantage."

Nancy J. Uscher, Ph.D.

“Placed at the intersection of purpose and profit, the Social Rocket Factory was the perfect place for me to hone my entrepreneurial skills." 

"Rather than shopping my solution around looking for a problem as I have done in the past, Louis Songster mentored me on how to zero in on the problem and write a killer pitch for my unique, arts based solution.”

Caitlyn Kamminga

"The Social Rocket Factory has allowed my team to further refine our vision and model so that we may best present the unique value we create. 

The Social Rocket Factory taught us to pitch our venture to others in a succinct and compelling way.
 
Our team has received excellent pitch feedback and recognition since working with Louis, and I am confident that we have a bright future ahead!"

Drake Driscoll 

Fundable Founders LAUNCH Viable Ventures 

Why Listen to Louis?

My Journey to Pitch Mastery
During the past 10YRS — I’ve LISTENED TO over 5000 Founders pitch their Very-Early Ventures and I’ve WORKED WITH over 500 to help them IMPROVE THEIR PITCHES + FIX THEIR VENTURES. 

It saddens me greatly to say that MOST of those 5000 never really went ANYWHERE — a fair number raised AT LEAST ONCE — but eventually they mostly just FADED AWAY...

Of course, we would all EXPECT THAT RESULT — because 95% of Startup Ventures consistently FAIL by YR5 — and 75% are DONE by the end of YR2. 
That’s NOT very encouraging — is it?
And you think (you HOPE) it won’t be YOU — but odds are, it probably WILL BE. 
So, WHY does this appalling Failure-Rate KEEP HAPPENING year upon year — in-spite of so many SMART founders and advisors following PROVEN methods (like Lean Startup, Agile, etc.) — at all of those many, many incubators and accelerators across the globe?
And WHAT EXACTLY did I LEARN from observing, and sometimes working closely with, those 5000+ founders who mostly went NOWHERE? 
I learned 4 VERY HARD LESSONS about Very-Early Ventures...
So I haven’t just raised money for my own projects my own ventures I’ve also helped lots of founders and social intrapreneurs and CEOs and executives and physicians and researchers and scientists — I’ve helped a very wide range of people raise anywhere from $100,000-$100 million.

So what did I learn from that?

Specifically from helping other people to raise money for their own projects and visions adventures?

Probably the most important thing from being involved with all of those razors was that I was able to see again and again and again the gap or the distance between my understanding of a vision and organization in a product or service adventure and the team that was making it and the understanding that strangers outsiders potential funders investors first customers first beneficiaries what did all of these external audiences come to think no field believe trust and understand about the opportunities they were being pitched?

If you’re not successful in raising money or getting strategic partners or getting your initial customers or beneficiaries it’s because of one of three primary reasons:
  1. You might have a lot of passion behind your desire to make change but the offer opportunity that you’re offering to others it isn’t unique and if it is invaluable enough it isn’t compelling enough to make other people want to get on the rocket with you. 
  2. You might be pitching to the wrong people people whose values and vision and priorities are so far out of alignment with your own that even though they theoretically have the capital or the resources or the network or or something else that seems like he could be a productive collaborative component for you to develop a long-term relationship with it’s never gonna happen because they just see you as belonging to a different tribe and headed to a different destination than the one they’re pursuing. 
  3. You might have a uniquely valuable solution to a high-demand problem with timely growth potential — but you’re doing a lousy job of communicating all of that in a way that under other people who don’t already know the story and who don’t already know you can visualize can understand can get excited about can find their place their opportunity their value their benefit within. 


So I saw one or more of the of these no magnets play out repeatedly across every imaginable pitching scenario for profit nonprofit hybrid social change text sector scientific research, education — and no matter the context sometimes these challenges were fixable through timely intervention and expert advice – or they were not fixable and resulted in the team and his vision never managing to get enough traction or support to make massive change happen.

So I learned a lot from all of that and it’s great that I did because now you don’t have to suffer the same painful lessons or scramble against dwindling time and financial resources to figure out how to get to yes.

Founders Know Best...

Louis and SRF made me think I could actually “do it”... | Our minds and eyes were opened to new ways of thinking and seeing... | SRF is a game changer for any social entrepreneur!

“SRF has made an enormous impact in the development of my social venture." 

"SRF will guide you to clear up your ideas and truly dig into exploring the market and finding opportunities where nobody else has seen them and how you truly need to ¨fall in love with the problem, not with the solution¨ to really be able to serve your target population." 

"SRF provided my team with clear and direct guidance about how to prepare for a successful pitch for diverse panels in a way that you can stand out, not only by having a clear and compelling storytelling, but also how to present your visual support to the audience." 

"SRF is a game changer for any social entrepreneur!” 

Diana Ramírez-Rosales

“Through a highly scaffolded approach, SRF provided our team with both practical and philosophical tools that encouraged and supported us to delve deeper into the problem we are seeking to address." 

"And Louis also helped us to develop our solution into a more robust product to better serve our community." 

"Our minds and eyes were opened to new ways of thinking and seeing about what we are trying to achieve, why we are trying to achieve this and the best way to go about this.”

Hilary Kleinig

"My experiences with Louis and SRF made me think I could actually “do it” — that there is nothing “mystical” about being a founder and launching a venture.

Instead, it’s just a matter of following the right process — and SRF gives you that.""
"The SRF process greatly helped me to shape and refine my venture idea — and then to target my venture pitch exactly towards the potential funder I was approaching at the moment.

 I was also able to better understand what I could aim for in terms of scalability and to hold a bigger-picture in mind — instead of just seeing the next small step in front of me, I could finally connect them to form a longer path."

Adriana Ruiz García

3 Unique Hacks for Viability + Pitching

You Won't Find THESE Powerful Tools Anywhere Else  👍
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Venture Viability Roadmap

LEVERAGE 10 Building Blocks
+ 100
Viability Questions...
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The 4 Crucial Early Validations

Where + How to START your
Evidence-Building Experiments
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Reality Pitch Method

Rapidly DISTILL Your Venture's 
essential Pitch Narrative...

Start Building
WKLY MOMENTUM Today!

JOIN the Fundable Founders Alliance

Join a Selective Peer-Membership Community 
of Founders-Like-You and get access to: 

  • WKLY LIVE Group Coaching Sessions w/Louis 
  • Monthly Workshops on Viability + Fundability 
  • Every-other-Week LIVE Pitch Showcase 
  • Private Supportive Online Community 
  • Early Access to NEW Content, Courses, and Events 
Write your awesome label here.

All designed to help you become a Fundable Founder 
launching a Viable Venture — WITHOUT having to do it ALONE.

Diamond Focus
WKLY Forward Momentum

Where + How to FOCUS
When You're VERY-EARLY?

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COMMIT

Pass/Fail Your Venture Idea
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$7/Month
Billed annually - Save $60
Includes basic features plus:
  • No transaction fees
  • 20 admins / instructors
  • Bulk student upload
  • full white-label options

PROVE

Build the Evidence to support your Key  Claims, Assumptions, Insights, Predictions
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$47/Month
Billed annually - Save $60
Includes basic features plus:
  • No transaction fees
  • 20 admins / instructors
  • Bulk student upload
  • full white-label options

PITCH

Craft a Killer Pitch to Raise $100K - $250K+
+ Secure Strategic Partnerships
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$797/Year
Billed annually - Save $60
Includes basic features plus:
  • No transaction fees
  • 20 admins / instructors
  • Bulk student upload
  • full white-label options

Ways We Can Work Even More Directly Together

Intensive 1:1 COLLABORATIONS 
for Building Your Venture 
FASTER + BETTER 🚀

On-Demand Deep Dives with ME 

Need to lock-down your venture's
Body-of-EVIDENCE so that Funders + Strategic Partners actually TRUST your Claims, Assumptions, Insights, and Predictions?

With my structure + guidance, you can assemble the evidence to KNOW what you've GOT — or DON'T got — in just 12 WKS.

Purchase On-Demand UPGRADES to access a HIGHER LEVEL of PERSONAL FEEDBACK for ANY Membership Level at ANY Stage in your Founding Journey...
For Example — we can DISCUSS and get FEEDBACK from ME on any of your Validation Experiments BEFORE you go to the TIME + TROUBLE of running them... OR get MY INPUT of the RESULTS of any of your Validation Experiments to assist you in INTERPRETING the outcome data.

LOUIS — Do My Pitch FOR ME 🔬

$12,000 + 6WKS 

Yep — NOT Cheap — but then, NOT EASY to bang out Super Quick...

With my structure + guidance, you can assemble the evidence to KNOW what you've GOT — or DON'T got — in just 12 WKS.

Purchase On-Demand UPGRADES to access a HIGHER LEVEL of PERSONAL FEEDBACK for ANY Membership Level at ANY Stage in your Founding Journey...
For Example — we can DISCUSS and get FEEDBACK from ME on any of your Validation Experiments BEFORE you go to the TIME + TROUBLE of running them... OR get MY INPUT of the RESULTS of any of your Validation Experiments to assist you in INTERPRETING the outcome data.

Emergency Intervention 🚑

Sometimes the SHORTEST PATH
is the ONLY PATH...
 

  • Need a KILLER PITCH like yesterday? 
  • Just HEARD NO + need immediate INSIGHT? 
  • STUCK on a PROBLEM that refuses to crack?
  • DECISION PARALYSIS seeks an objective eye?

If circumstances have your back against the wall, just CLICK BELOW — and give me the 411. 
I promise to respond ASAP — we'll coordinate a 15MIN CALL and talk thru your options.

If we decide we want to work together towards a CLEARLY DEFINED GOAL — the ball can start rolling right there-and-then.

3 Easy 1st Steps

Intensive 1:1 COLLABORATIONS 
for Building Your Venture 
FASTER + BETTER 🚀

Sign-Up for UnStuck 

Need to lock-down your venture's
Body-of-EVIDENCE so that Funders + Strategic Partners actually TRUST your Claims, Assumptions, Insights, and Predictions?

With my structure + guidance, you can assemble the evidence to KNOW what you've GOT — or DON'T got — in just 12 WKS.

Purchase On-Demand UPGRADES to access a HIGHER LEVEL of PERSONAL FEEDBACK for ANY Membership Level at ANY Stage in your Founding Journey...
For Example — we can DISCUSS and get FEEDBACK from ME on any of your Validation Experiments BEFORE you go to the TIME + TROUBLE of running them... OR get MY INPUT of the RESULTS of any of your Validation Experiments to assist you in INTERPRETING the outcome data.

Take the INTRO WORKSHOP

$7 

Yep — NOT Cheap — but then, NOT EASY to bang out Super Quick...

With my structure + guidance, you can assemble the evidence to KNOW what you've GOT — or DON'T got — in just 12 WKS.

Purchase On-Demand UPGRADES to access a HIGHER LEVEL of PERSONAL FEEDBACK for ANY Membership Level at ANY Stage in your Founding Journey...
For Example — we can DISCUSS and get FEEDBACK from ME on any of your Validation Experiments BEFORE you go to the TIME + TROUBLE of running them... OR get MY INPUT of the RESULTS of any of your Validation Experiments to assist you in INTERPRETING the outcome data.

COMMIT to a Monthly Membership 🚑

My God -- it's only $7/Month to get your FOOT IN THE DOOR — and you can CANCEL anytime — and WK1 you'll ALEADY be picking up MOMENTUM along your Founding Journey WITH FEEDBACK on WK1 — so WHAT do you possible have to LOOSE?


 the SHORTEST PATH
is the ONLY PATH...
 

  • Need a KILLER PITCH like yesterday? 
  • Just HEARD NO + need immediate INSIGHT? 
  • STUCK on a PROBLEM that refuses to crack?
  • DECISION PARALYSIS seeks an objective eye?

If circumstances have your back against the wall, just CLICK BELOW — and give me the 411. 
I promise to respond ASAP — we'll coordinate a 15MIN CALL and talk thru your options.

If we decide we want to work together towards a CLEARLY DEFINED GOAL — the ball can start rolling right there-and-then.

Social Rocket Factory Courses

STILL ON THE FENCE?

Sign-Up for the XYZ List

Use the promo code on the right when you register, to get advantage of this offer before it ends!
Use promo code:

Fa$hiNate-2019

Start Building MOMENTUM Today!

The UnStuck Show 

Fundable Founders Alliance

Join a Selective Peer-Membership Community 
of Founders-Like-You and get access to: 
  • WKLY LIVE Group Coaching Sessions w/Louis 
  • Monthly Workshops on Viability + Fundability 
  • Every-other-Week LIVE Pitch Showcase 
  • Private Supportive Online Community 
  • Early Access to NEW Content, Courses, and Events 

All designed to help you become a Fundable Founder
launching a Viable Venture — WITHOUT having to do it ALONE.

Hi — I'm LOUIS

I teach my VENTURE VIABILITY
+ KILLER PITCH-CRAFT systems 
to socially-focused startup founders
who need to optimally
NAVIGATE
the crucial first 3 STAGES 
of their Founding Journey
 
within the Next 6-Months.

So they will be READY to successfully:
✅ Raise their 1st $100K - $250K+ in Pre-Seed/Angel Funding 
✅ Sign their 1st Strategic Partnership Agreements 
✅ Find + Engage their 1st Adopters 

EVEN IF...
  • you don’t know WHO to ask… 
  • pitching strangers makes you QUEASY… 
  • and you’ve NEVER really raised BEFORE 
  • you can't imagine HOW you will EVER really get there 😎

Hi — I'm LOUIS

I teach my 
KILLER PITCH-CRAFT
+
VENTURE VIABILITY systems 
to socially-focused startup founders
who need to raise $100K to $250K+ 
within the Next 6-Months
for their 
Very-Early Ventures.

EVEN IF...
  • you don’t know WHO to ask… 
  • pitching strangers makes you QUEASY… 
  • and you’ve NEVER really raised BEFORE 😎

3 Ways I Can Help You...

We will help you unlock your inner potential so you can excel in your professional field.

Unique Learning Paths

We guarantee you an exceptional experience with flexible learning paths and professional guidance.

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3 Ways I Can Help You Get There FASTER + BETTER...

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Hi — I'm LOUIS

I help socially-focused startup founders 
successfully validate and then pitch 
their very-early ventures to highly-selective
funders, strategic partners, and 1st Adopters.

If you are COMMITTED to raising $100K - $250K+ within the Next 6 Months

My Venture ViabilityKiller Pitch-Craft systems
can get you to launch-and-beyond FASTER + BETTER.

EVEN IF...
  • you don’t know WHO to ask… 
  • pitching strangers makes you QUEASY… 
  • and you’ve NEVER really raised BEFORE 😎

The UnStuck Show

The skill you need to become a real professional.

Fundable Founders Alliance

A private online membership community for FOUNDERS
who want to Crack-the-Code of Fundability.

COMMUNITY DISCUSSIONS
MONTHLY WORKSHOPS + SHOWCASES
WKLY LIVE Q+A SESSIONS.

The Reality Pitch Method

CUT THROUGH all the NOISE, all the SLIDES, all the FOOLING-YOURSELF-BS that's been drowning THE MAGIC whenever you pitch to Funders + Strategic Partners.

Now there's a SIMPLE METHOD
that can help DISTILL your venture's key TAKEAWAYS
and build a coherent and memorable narrative
— wherever and whenever you PITCH.

Introducing Social Rocket Factory's

Killer Pitch-Craft System

3 STAGE 12WK PROCESS
that Transforms Pitches 
from INDIFFERENCE  WOW!

Stage One — 10 Building Blocks

There are 10 essential Building Blocks which together form the structural foundation of EVERY Viable Venture + EVERY Killer Pitch. 
Here they are… 
[Vision]  [Problem]  [Solution]  [Demand]  [Team
[How It Works]  [Unfair]  [Momentum]  [Fin Model]  [ASK
Venture and Pitch are both constructed from THE SAME 10 Building Blocks. 
Therefore, a direct symmetry flows between your VIABILITY and FUNDABILITY — which founders can powerfully leverage when speaking with Funders, Strategic Partners, and 1st Adopters. 
This COMMON SET of Building Blocks also explains WHY your pitch can reliably serve as a DIAGNOSTIC MRI that reveals your venture’s long-term VIABILITY. 
The detailed specifics of each Building Block may initially be BEST GUESSES made by the Founding Team — and some of those estimates MIGHT turn out to be ACCURATE as your venture engages the real-world and real-adopters.

HOWEVER, funders and strategic partners are far more motivated by EVIDENCE than by your team’s “crystal-ball gazing” — which is why the VALIDATION of your primary Claims, Assumptions, Insights, and Predictions is ESSENTIAL to assessing both Viability + Fundability.

Your validation activities — and the growing Body-of-EVIDENCE that emerges from your efforts — will also provide most of the essential ANSWERS needed to craft a pitch that is complete and compelling.

Stage Two — 100 Viability Questions

Each Building Block contains (approximately) 10 VIABILITY QUESTIONS.

These Viability Questions represent the objective and experience-driven questions that any Founding Team should EXPECT-to-be-ASKED when pitching to FUNDERS and STRATEGIC PARTNERS and 1ST ADOPTERS.

[10 Building Blocks] X [10 Viability Questions each]
= 100 Viability Questions:
  • 100 Viability Questions that could and should be ASKED about your Team and Venture. 
  • 100 Viability Questions that every Founding Team should answer for THEMSELVES — above and beyond any Funder or Strategic Partner. 


Founding Teams use VALIDATION to transform Viability QUESTIONS into Fundability ANSWERS.

The QUALITY of most Fundability Answers is PROPORTIONAL TO how much EVIDENCE the founding team has amassed in support of their primary Claims, Assumptions, Insights, and Predictions.

THE CHALLENGE of bringing together ENOUGH high-quality evidence to inspire TRUST is why Validation (along side Pitching) is one of the TWIN COMPETENCIES most needed by Very-Early Venture founders.

WHEN/IF approximately 80% of your Fundability Answers become GREAT — meaning Objective, Complete, Trustable — you are then READY to enter the final stage of crafting your Killer Pitch.

Stage Three — Reality Pitch Grind

To summarize how we got here: 
  1. The 10 Building Blocks provide the BASIC STRUCTURE of a complete Killer Pitch. 
  2. Your Fundability Answers provide the SOURCE CONTENT for your Pitch Narrative + any accompanying SLIDES. 
But all of these ANSWERS + EVIDENCE now present a further CHALLENGE — no pitch should run LONGER than 20 continuous-minutes. Audience brains are nearing "capacity" after even 10MINS of pitching... 
However, in order to thoroughly COMMUNICATE (let alone DISCUSS) all of your FUNDABILITY ANSWERS + all of your EVIDENCE would take (at least) 3 HOURS, probably MORE.

And you will only have 20MINS — or LESS — in which to present your Killer Pitch.
So, what’s a founder to do?
Introducing the REALITY PITCH METHOD... 
The Reality Pitch Method could not be simpler: 
  1. Choose ONE Building Block — from 1 thru 10. 
  2. Talk for 1MIN about only THAT Building Block — NO SLIDES. 
  3. Get FEEDBACK on only THOSE words — NOT your entire pitch.
Why is this method so powerful? 
Because Reality Pitching FORCES founders to focus, select, and succinctly articulate their BEST 1MIN about EACH Building Block — without the complication or distraction of SLIDES. 
In other words, concerning your venture’s PROBLEM or TEAM or SOLUTION Building Block, you are FORCED to tell the listener: “If you remember ONLY ONE THING about this Building Block — remember THIS.” 
And having to make each Building Block primary takeaway EXPLICIT requires founders to consider: WHAT is the Most Important, Most Valuable, Most Remarkable, Most Memorable TAKEAWAY you want you audience to KNOW + to REMEMBER about THIS individual Building Block? 
Without the DISTRACTION of your Slide Deck or the BURDEN of the entire Pitch Narrative, you can move at-will through all 10 Building Blocks — until you eventually compile a 10MIN FULL REALITY PITCH which showcases the 10 TOP TAKEAWAYS that will always form the basis of your pitch’s Narrative Spine — regardless of presentation length. 
In a 20MIN FULL ASK PITCH (with Slides) — the formal, full-length pitch you hope to be invited to present to Funders and Strategic Partners — you CAN talk for MORE THAN 1MIN about any of the 10 Building Blocks of your Killer Pitch.

But that extra-time will feel like a luxury after the spartan discipline of your Reality Pitch — and adding additional detail in narration or slides will be straightforwardly quick.

Final 12WK Deliverables

KPC is all about RESULTS — so by WK12 you will have BUILT:
  1. 20MIN Full Ask Pitch — w/Slides (10-20)
  2. 10MIN Reality Pitch — w/No Slides
  3. 2MIN Elevator Pitch — w/No Slides
  4. Email Intro Deck — w/Annotated Slides

Take the FREE Intro Workshop HERE...

(*)3 Easy Next Steps
Feeling OVERWHELMED by the Possibilities?
Take a Simple/Easy NEXT STEP...

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LearnWorlds is the best learning platform I found so far. I was pleasantly surprised with the possibilities.
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LearnWorlds is the best learning platform I found so far. I was pleasantly surprised with the possibilities.
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Fundable Founders LAUNCH Viable Ventures 

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