What Good is YOUR VISION of Change?
If NO ONE but YOU actually COMMITS to it...
Hi — I'm LOUIS
Very-Early Ventures are the HARDEST
to Pitch (and to Validate)...
MY PROMISE
I Can Help You IF...
01
You Want To — COMMIT
BE SURE your Venture IDEA is Viable Enough
02
You Want To — PROVE
Build the BODY-of EVIDENCE needed
to inspire TRUST in Funders and Strategic Partners regarding your most crucial venture Claims, Assumptions, Insights, Predictions.
03
You Want To — PITCH
Craft a KILLER PITCH
you can use to:
• Raise $100K-$250K+ in Pre-Seed/Angle Funding
• Secure Strategic Partnerships
• Find + Engage 1st Adopters.
• Raise $100K-$250K+ in Pre-Seed/Angle Funding
• Secure Strategic Partnerships
• Find + Engage 1st Adopters.
Find YOURSELF on the Founding Journey
On the Road to Viability + Fundability
From IDEA to EVIDENCE to ASK...
Where Are YOU?
From IDEA to EVIDENCE to ASK...
Where Are YOU?
IDEA
PASS/FAIL
Should I commit
the Next 5+ YRS of My Life
to THIS Venture?
Should I commit
the Next 5+ YRS of My Life
to THIS Venture?
EVIDENCE
5 CRUCIAL EARLY VALIDATIONS
How Can Get Enough Evidence to Inspire TRUST in Funders + Strategic Partners?
How Can Get Enough Evidence to Inspire TRUST in Funders + Strategic Partners?
ASK
20MIN FULL ASK PITCH
How Can I Be READY to Raise $100K-$250K+
within the Next 6 Months?
How Can I Be READY to Raise $100K-$250K+
within the Next 6 Months?
You ALREADY KNOW that…
The BAD NEWS...
ALMOST ALL LEAN STARTUPS FAIL — BUT WHY?
Within 5YRS 95-out-of-100 ventures launched this year will be OVER, DONE, GONE — 75% within 2YRS.
That means MOST VENTURES should NEVER be launched AS THEY ARE today...
What about Lean Startup + Agile, etc. ?
Sure — great methods, proven methods.
But that 95% Failure-Rate has been persistent for YEARS, for DECADES...
So is ANYBODY really learning MUCH from the constant parade of FAILURES?
After all, a 95% Failure-Rate isn’t just BAD LUCK.
And how will it NOT be YOU?
Because, objectively, odds are — it WILL be...
WHAT can you do DIFFERENTLY to AVOID the iceberg?
Maybe START by NOT naively imitating what everybody ELSE is doing in all those Accelerators + Incubators with all their Mentors + Demo Days?
Not saying it Doesn’t Work — for a FEW...
But why ONLY a few?
Would they (maybe) have gotten there ANYWAY?
Within 5YRS 95-out-of-100 ventures launched this year will be OVER, DONE, GONE — 75% within 2YRS.
That means MOST VENTURES should NEVER be launched AS THEY ARE today...
What about Lean Startup + Agile, etc. ?
- Isn’t THAT what everybody does?
- Isn’t that the Gold Standard?
Sure — great methods, proven methods.
But that 95% Failure-Rate has been persistent for YEARS, for DECADES...
So is ANYBODY really learning MUCH from the constant parade of FAILURES?
After all, a 95% Failure-Rate isn’t just BAD LUCK.
And how will it NOT be YOU?
Because, objectively, odds are — it WILL be...
WHAT can you do DIFFERENTLY to AVOID the iceberg?
Maybe START by NOT naively imitating what everybody ELSE is doing in all those Accelerators + Incubators with all their Mentors + Demo Days?
Not saying it Doesn’t Work — for a FEW...
But why ONLY a few?
Would they (maybe) have gotten there ANYWAY?
The GOOD NEWS...
YOUR PITCH'S true value — both for your team and for any future funders or strategic partners — rests in its ability to function as a DIAGNOSTIC MRI for your venture.
Your pitch-crafting process CAN reveal every STRENGTH and every WEAKNESS that will make you VIABLE or NOT — FUNDABLE or NOT.
When founding teams STOP thinking of pitching as a “performance” that seductively PERSUADES OTHERS…
And they instead START seeing their pitch as a DIAGNOSTIC TOOL that provides DIRECT INSIGHT into the essential VIABILITY of their venture…
Then the door is opened to the true POWER and VALUE of pitch-crafting.
When properly executed, your pitch will provide a rigorous, clear-eyed, no BS revelation of what your venture really HAS and what it really DOESN’T (yet).
And depending upon what you objectively FIND when you turn-on-the-lights — you will then have the FOCUS, the INSIGHT, and the OPPORTUNITY to FIX the flaws and weaknesses that will otherwise DOOM your venture.
Remember — the data tells us that MOST ventures FAIL within just 2YRS.
The importance of KNOWING + FIXING as early-as-possible CANNOT be over-stated.
Your pitch-crafting process CAN reveal every STRENGTH and every WEAKNESS that will make you VIABLE or NOT — FUNDABLE or NOT.
When founding teams STOP thinking of pitching as a “performance” that seductively PERSUADES OTHERS…
And they instead START seeing their pitch as a DIAGNOSTIC TOOL that provides DIRECT INSIGHT into the essential VIABILITY of their venture…
Then the door is opened to the true POWER and VALUE of pitch-crafting.
When properly executed, your pitch will provide a rigorous, clear-eyed, no BS revelation of what your venture really HAS and what it really DOESN’T (yet).
And depending upon what you objectively FIND when you turn-on-the-lights — you will then have the FOCUS, the INSIGHT, and the OPPORTUNITY to FIX the flaws and weaknesses that will otherwise DOOM your venture.
Remember — the data tells us that MOST ventures FAIL within just 2YRS.
The importance of KNOWING + FIXING as early-as-possible CANNOT be over-stated.
In the Game of Startup
RESULTS matter most...
RESULTS matter most...
Founders LOVE Social Rocket Factory!
"The Social Rocket Factory is uniquely positioned to provide the highest caliber expertise to social entrepreneurs on how to gain momentum, be ahead of the competition and thrive as a potent force for transformational change."
"The Killer Pitch-Craft System really creates a powerful before-vs-after transformation in any founder's pitch."
"And Louis Songster’s coaching and feedback always adds tremendous value and competitive advantage."
"And Louis Songster’s coaching and feedback always adds tremendous value and competitive advantage."
Nancy J. Uscher, Ph.D.
“Placed at the intersection of purpose and profit, the Social Rocket Factory was the perfect place for me to hone my entrepreneurial skills."
"Rather than shopping my solution around looking for a problem as I have done in the past, Louis Songster mentored me on how to zero in on the problem and write a killer pitch for my unique, arts based solution.”
"Rather than shopping my solution around looking for a problem as I have done in the past, Louis Songster mentored me on how to zero in on the problem and write a killer pitch for my unique, arts based solution.”
Caitlyn Kamminga
"The Social Rocket Factory has allowed my team to further refine our vision and model so that we may best present the unique value we create.
The Social Rocket Factory taught us to pitch our venture to others in a succinct and compelling way.
Our team has received excellent pitch feedback and recognition since working with Louis, and I am confident that we have a bright future ahead!"
Drake Driscoll
Fundable Founders LAUNCH Viable Ventures
VIABLE means...
What validated EVIDENCE can you present
that will make us believe YOUR VENTURE
might beat the STARTUP CURSE?
The Startup Curse = ONLY FIVE out-of-every
100 Ventures launched this year
WILL STILL BE operating 5+YRS from now
— 75% will FAIL within 2YRS.
Every experienced funder and partner
has ALREADY BEEN BURNED by Startup Fail.
Failing always HURTS and they
DON’T want to go there AGAIN…
That’s why EVIDENCE (aka Validation) is KING.
So, what evidence have you GOT?
Do you have ALL the evidence you will NEED?
FUNDABLE means...
No one funds or partners with a Very-Early Venture
unless they DEEPLY TRUST the Founding Team’s:
- COMPETENCE for Problem Understanding + Solution Design + Operational Execution.
- RESILIENCE in the face of failures/setbacks/surprises.
- COMMITMENT to a uniquely valuable vision.
Is YOUR TEAM more-than-equal to a 5YR, 10YR, 15YR journey full of challenge, heartbreak, and (hopefully) relentlessly demanding growth?
How will you PROVE IT to the rest of us?
Why Listen to Louis?
Founders Know Best...
Louis and SRF made me think I could actually “do it”... | Our minds and eyes were opened to new ways of thinking and seeing... | SRF is a game changer for any social entrepreneur! |
“SRF has made an enormous impact in the development of my social venture."
"SRF will guide you to clear up your ideas and truly dig into exploring the market and finding opportunities where nobody else has seen them and how you truly need to ¨fall in love with the problem, not with the solution¨ to really be able to serve your target population."
"SRF provided my team with clear and direct guidance about how to prepare for a successful pitch for diverse panels in a way that you can stand out, not only by having a clear and compelling storytelling, but also how to present your visual support to the audience."
"SRF is a game changer for any social entrepreneur!”
"SRF will guide you to clear up your ideas and truly dig into exploring the market and finding opportunities where nobody else has seen them and how you truly need to ¨fall in love with the problem, not with the solution¨ to really be able to serve your target population."
"SRF provided my team with clear and direct guidance about how to prepare for a successful pitch for diverse panels in a way that you can stand out, not only by having a clear and compelling storytelling, but also how to present your visual support to the audience."
"SRF is a game changer for any social entrepreneur!”
Diana Ramírez-Rosales
“Through a highly scaffolded approach, SRF provided our team with both practical and philosophical tools that encouraged and supported us to delve deeper into the problem we are seeking to address."
"And Louis also helped us to develop our solution into a more robust product to better serve our community."
"Our minds and eyes were opened to new ways of thinking and seeing about what we are trying to achieve, why we are trying to achieve this and the best way to go about this.”
"And Louis also helped us to develop our solution into a more robust product to better serve our community."
"Our minds and eyes were opened to new ways of thinking and seeing about what we are trying to achieve, why we are trying to achieve this and the best way to go about this.”
Hilary Kleinig
"My experiences with Louis and SRF made me think I could actually “do it” — that there is nothing “mystical” about being a founder and launching a venture.
Instead, it’s just a matter of following the right process — and SRF gives you that.""
Instead, it’s just a matter of following the right process — and SRF gives you that.""
"The SRF process greatly helped me to shape and refine my venture idea — and then to target my venture pitch exactly towards the potential funder I was approaching at the moment.
I was also able to better understand what I could aim for in terms of scalability and to hold a bigger-picture in mind — instead of just seeing the next small step in front of me, I could finally connect them to form a longer path."
I was also able to better understand what I could aim for in terms of scalability and to hold a bigger-picture in mind — instead of just seeing the next small step in front of me, I could finally connect them to form a longer path."
Adriana Ruiz García
3 Unique Hacks for Viability + Pitching
Start Building
WKLY MOMENTUM Today!
COMMIT
Pass/Fail Your Venture Idea
$7/Month
Billed annually - Save $60
Includes basic features plus:
-
No transaction fees
-
20 admins / instructors
-
Bulk student upload
-
full white-label options
PROVE
Build the Evidence to support your Key Claims, Assumptions, Insights, Predictions
$47/Month
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Includes basic features plus:
-
No transaction fees
-
20 admins / instructors
-
Bulk student upload
-
full white-label options
PITCH
Craft a Killer Pitch to Raise $100K - $250K+
+ Secure Strategic Partnerships
+ Secure Strategic Partnerships
$797/Year
Billed annually - Save $60
Includes basic features plus:
-
No transaction fees
-
20 admins / instructors
-
Bulk student upload
-
full white-label options
Ways We Can Work Even More Directly Together
Intensive 1:1 COLLABORATIONS
for Building Your Venture
for Building Your Venture
FASTER + BETTER 🚀
On-Demand Deep Dives with ME
Need to lock-down your venture's
Body-of-EVIDENCE so that Funders + Strategic Partners actually TRUST your Claims, Assumptions, Insights, and Predictions?
With my structure + guidance, you can assemble the evidence to KNOW what you've GOT — or DON'T got — in just 12 WKS.
Body-of-EVIDENCE so that Funders + Strategic Partners actually TRUST your Claims, Assumptions, Insights, and Predictions?
With my structure + guidance, you can assemble the evidence to KNOW what you've GOT — or DON'T got — in just 12 WKS.
LOUIS — Do My Pitch FOR ME 🔬
$12,000 + 6WKS
Yep — NOT Cheap — but then, NOT EASY to bang out Super Quick...
With my structure + guidance, you can assemble the evidence to KNOW what you've GOT — or DON'T got — in just 12 WKS.
With my structure + guidance, you can assemble the evidence to KNOW what you've GOT — or DON'T got — in just 12 WKS.
Emergency Intervention 🚑
Sometimes the SHORTEST PATH
is the ONLY PATH...
is the ONLY PATH...
- Need a KILLER PITCH like yesterday?
- Just HEARD NO + need immediate INSIGHT?
- STUCK on a PROBLEM that refuses to crack?
- DECISION PARALYSIS seeks an objective eye?
If circumstances have your back against the wall, just CLICK BELOW — and give me the 411.
I promise to respond ASAP — we'll coordinate a 15MIN CALL and talk thru your options.
If we decide we want to work together towards a CLEARLY DEFINED GOAL — the ball can start rolling right there-and-then.
If we decide we want to work together towards a CLEARLY DEFINED GOAL — the ball can start rolling right there-and-then.
3 Easy 1st Steps
Intensive 1:1 COLLABORATIONS
for Building Your Venture
for Building Your Venture
FASTER + BETTER 🚀
Sign-Up for UnStuck
Need to lock-down your venture's
Body-of-EVIDENCE so that Funders + Strategic Partners actually TRUST your Claims, Assumptions, Insights, and Predictions?
With my structure + guidance, you can assemble the evidence to KNOW what you've GOT — or DON'T got — in just 12 WKS.
Body-of-EVIDENCE so that Funders + Strategic Partners actually TRUST your Claims, Assumptions, Insights, and Predictions?
With my structure + guidance, you can assemble the evidence to KNOW what you've GOT — or DON'T got — in just 12 WKS.
Take the INTRO WORKSHOP
$7
Yep — NOT Cheap — but then, NOT EASY to bang out Super Quick...
With my structure + guidance, you can assemble the evidence to KNOW what you've GOT — or DON'T got — in just 12 WKS.
With my structure + guidance, you can assemble the evidence to KNOW what you've GOT — or DON'T got — in just 12 WKS.
COMMIT to a Monthly Membership 🚑
My God -- it's only $7/Month to get your FOOT IN THE DOOR — and you can CANCEL anytime — and WK1 you'll ALEADY be picking up MOMENTUM along your Founding Journey WITH FEEDBACK on WK1 — so WHAT do you possible have to LOOSE?
the SHORTEST PATH
is the ONLY PATH...
the SHORTEST PATH
is the ONLY PATH...
- Need a KILLER PITCH like yesterday?
- Just HEARD NO + need immediate INSIGHT?
- STUCK on a PROBLEM that refuses to crack?
- DECISION PARALYSIS seeks an objective eye?
If circumstances have your back against the wall, just CLICK BELOW — and give me the 411.
I promise to respond ASAP — we'll coordinate a 15MIN CALL and talk thru your options.
If we decide we want to work together towards a CLEARLY DEFINED GOAL — the ball can start rolling right there-and-then.
If we decide we want to work together towards a CLEARLY DEFINED GOAL — the ball can start rolling right there-and-then.
Social Rocket Factory Courses
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Hi — I'm LOUIS
Hi — I'm LOUIS
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Hi — I'm LOUIS
I help socially-focused startup founders
successfully validate and then pitch
their very-early ventures to highly-selective
funders, strategic partners, and 1st Adopters.
If you are COMMITTED to raising $100K - $250K+ within the Next 6 Months…
My Venture Viability + Killer Pitch-Craft systems
can get you to launch-and-beyond FASTER + BETTER.
EVEN IF...
- you don’t know WHO to ask…
- pitching strangers makes you QUEASY…
- and you’ve NEVER really raised BEFORE 😎
Introducing Social Rocket Factory's
Killer Pitch-Craft System
3 STAGE 12WK PROCESS
that Transforms Pitches
from INDIFFERENCE → WOW!
that Transforms Pitches
from INDIFFERENCE → WOW!
Stage One — 10 Building Blocks
There are 10 essential Building Blocks which together form the structural foundation of EVERY Viable Venture + EVERY Killer Pitch.
Here they are…
[Vision] [Problem] [Solution] [Demand] [Team]
[How It Works] [Unfair] [Momentum] [Fin Model] [ASK]
Venture and Pitch are both constructed from THE SAME 10 Building Blocks.
Therefore, a direct symmetry flows between your VIABILITY and FUNDABILITY — which founders can powerfully leverage when speaking with Funders, Strategic Partners, and 1st Adopters.
This COMMON SET of Building Blocks also explains WHY your pitch can reliably serve as a DIAGNOSTIC MRI that reveals your venture’s long-term VIABILITY.
The detailed specifics of each Building Block may initially be BEST GUESSES made by the Founding Team — and some of those estimates MIGHT turn out to be ACCURATE as your venture engages the real-world and real-adopters.
HOWEVER, funders and strategic partners are far more motivated by EVIDENCE than by your team’s “crystal-ball gazing” — which is why the VALIDATION of your primary Claims, Assumptions, Insights, and Predictions is ESSENTIAL to assessing both Viability + Fundability.
Your validation activities — and the growing Body-of-EVIDENCE that emerges from your efforts — will also provide most of the essential ANSWERS needed to craft a pitch that is complete and compelling.
HOWEVER, funders and strategic partners are far more motivated by EVIDENCE than by your team’s “crystal-ball gazing” — which is why the VALIDATION of your primary Claims, Assumptions, Insights, and Predictions is ESSENTIAL to assessing both Viability + Fundability.
Your validation activities — and the growing Body-of-EVIDENCE that emerges from your efforts — will also provide most of the essential ANSWERS needed to craft a pitch that is complete and compelling.
Stage Two — 100 Viability Questions
Each Building Block contains (approximately) 10 VIABILITY QUESTIONS.
These Viability Questions represent the objective and experience-driven questions that any Founding Team should EXPECT-to-be-ASKED when pitching to FUNDERS and STRATEGIC PARTNERS and 1ST ADOPTERS.
[10 Building Blocks] X [10 Viability Questions each]
= 100 Viability Questions:
Founding Teams use VALIDATION to transform Viability QUESTIONS into Fundability ANSWERS.
The QUALITY of most Fundability Answers is PROPORTIONAL TO how much EVIDENCE the founding team has amassed in support of their primary Claims, Assumptions, Insights, and Predictions.
THE CHALLENGE of bringing together ENOUGH high-quality evidence to inspire TRUST is why Validation (along side Pitching) is one of the TWIN COMPETENCIES most needed by Very-Early Venture founders.
WHEN/IF approximately 80% of your Fundability Answers become GREAT — meaning Objective, Complete, Trustable — you are then READY to enter the final stage of crafting your Killer Pitch.
These Viability Questions represent the objective and experience-driven questions that any Founding Team should EXPECT-to-be-ASKED when pitching to FUNDERS and STRATEGIC PARTNERS and 1ST ADOPTERS.
[10 Building Blocks] X [10 Viability Questions each]
= 100 Viability Questions:
- 100 Viability Questions that could and should be ASKED about your Team and Venture.
- 100 Viability Questions that every Founding Team should answer for THEMSELVES — above and beyond any Funder or Strategic Partner.
Founding Teams use VALIDATION to transform Viability QUESTIONS into Fundability ANSWERS.
The QUALITY of most Fundability Answers is PROPORTIONAL TO how much EVIDENCE the founding team has amassed in support of their primary Claims, Assumptions, Insights, and Predictions.
THE CHALLENGE of bringing together ENOUGH high-quality evidence to inspire TRUST is why Validation (along side Pitching) is one of the TWIN COMPETENCIES most needed by Very-Early Venture founders.
WHEN/IF approximately 80% of your Fundability Answers become GREAT — meaning Objective, Complete, Trustable — you are then READY to enter the final stage of crafting your Killer Pitch.
Stage Three — Reality Pitch Grind
To summarize how we got here:
- The 10 Building Blocks provide the BASIC STRUCTURE of a complete Killer Pitch.
- Your Fundability Answers provide the SOURCE CONTENT for your Pitch Narrative + any accompanying SLIDES.
But all of these ANSWERS + EVIDENCE now present a further CHALLENGE — no pitch should run LONGER than 20 continuous-minutes. Audience brains are nearing "capacity" after even 10MINS of pitching...
However, in order to thoroughly COMMUNICATE (let alone DISCUSS) all of your FUNDABILITY ANSWERS + all of your EVIDENCE would take (at least) 3 HOURS, probably MORE.
And you will only have 20MINS — or LESS — in which to present your Killer Pitch.
And you will only have 20MINS — or LESS — in which to present your Killer Pitch.
So, what’s a founder to do?
Introducing the REALITY PITCH METHOD...
Introducing the REALITY PITCH METHOD...
The Reality Pitch Method could not be simpler:
- Choose ONE Building Block — from 1 thru 10.
- Talk for 1MIN about only THAT Building Block — NO SLIDES.
- Get FEEDBACK on only THOSE words — NOT your entire pitch.
Why is this method so powerful?
Because Reality Pitching FORCES founders to focus, select, and succinctly articulate their BEST 1MIN about EACH Building Block — without the complication or distraction of SLIDES.
In other words, concerning your venture’s PROBLEM or TEAM or SOLUTION Building Block, you are FORCED to tell the listener: “If you remember ONLY ONE THING about this Building Block — remember THIS.”
And having to make each Building Block primary takeaway EXPLICIT requires founders to consider: WHAT is the Most Important, Most Valuable, Most Remarkable, Most Memorable TAKEAWAY you want you audience to KNOW + to REMEMBER about THIS individual Building Block?
Without the DISTRACTION of your Slide Deck or the BURDEN of the entire Pitch Narrative, you can move at-will through all 10 Building Blocks — until you eventually compile a 10MIN FULL REALITY PITCH which showcases the 10 TOP TAKEAWAYS that will always form the basis of your pitch’s Narrative Spine — regardless of presentation length.
In a 20MIN FULL ASK PITCH (with Slides) — the formal, full-length pitch you hope to be invited to present to Funders and Strategic Partners — you CAN talk for MORE THAN 1MIN about any of the 10 Building Blocks of your Killer Pitch.
But that extra-time will feel like a luxury after the spartan discipline of your Reality Pitch — and adding additional detail in narration or slides will be straightforwardly quick.
But that extra-time will feel like a luxury after the spartan discipline of your Reality Pitch — and adding additional detail in narration or slides will be straightforwardly quick.
Final 12WK Deliverables
KPC is all about RESULTS — so by WK12 you will have BUILT:
- 20MIN Full Ask Pitch — w/Slides (10-20)
- 10MIN Reality Pitch — w/No Slides
- 2MIN Elevator Pitch — w/No Slides
- Email Intro Deck — w/Annotated Slides
Take the FREE Intro Workshop HERE...
(*)3 Easy Next Steps
Feeling OVERWHELMED by the Possibilities?
Take a Simple/Easy NEXT STEP...
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Fundable Founders LAUNCH Viable Ventures
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LearnWorlds is the best learning platform I found so far. I was pleasantly surprised with the possibilities.
Josh Stobbard
LearnWorlds is the best learning platform I found so far. I was pleasantly surprised with the possibilities.
Josh Stobbard
LearnWorlds is the best learning platform I found so far. I was pleasantly surprised with the possibilities.
Josh Stobbard
Fundable Founders LAUNCH Viable Ventures
WHAT PITCHING REALLY IS...
When building your Very-early Venture
Pitching ISN'T the Icing on the Cake...
Pitching ISN'T the Icing on the Cake...
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